Bejo

We have developed an augmented reality filter inspired by the unique and colorful style of Canary Islands rapper Bejo. It incorporates characteristic elements such as vintage glasses and a shell rope, reflecting Bejo’s distinctive style.

“The glasses are from my grandfather and the rope made of shells from the puddles of El Hierro.” That, along with his unique style, are key elements of his style which is why we have implemented these accessories in the filter.

Agapito Granuja reports: «Canary Islands rapper Bejo has released an augmented reality filter, for decent, hot people who like the animal world, joy, carnival… Now available, try Bejito’s filter!»

Try it!

150

Impressions

75

Captures

30

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I need it! 😱

Client @borjabuche

 

Year 2019

Tags augmented reality filter, Instagram filter

Personalized experience

Allows users to incorporate iconic elements of Bejo’s style into their photos and videos, adding a fun and colorful layer.

User promotion

The filter highlights Bejo’s unique style through an accesible and viral digital platform.

Interactivity

Encourages user interaction and engagement by offering them the experience of using exclusive accessories inspired by the artist.

Adapting Bejo’s distinctive aesthetic into augmented reality elements that are accessible and appealing to a broad audience, while maintaining fidelity to the original style.