Art in VR

La Generalitat Valenciana commissioned us to virtually bring the Retablo de San Jorge del Centenar de la Ploma to Valencia, a Gothic-style piece of great value within Valencian art, and to provide people with the opportunity to personally enjoy this impactful artwork.

Because of this, we used virtual reality technology and photogrammetry to recreate the altarpiece in 3D with great fidelity, including its underlying layers with original inscriptions. Additionally, we designed a virtual tour of 15th century Valencia, allowing users to explore the city through virtual reality devices.

What is the story behind this piece?

This International Gothic altarpiece recounts the Battle of Puig, a pivotal event in which James I successfully conquered the city of Valencia on October 9, 1238. It was created to commemorate this centennial event.

Client Generalitat Valenciana


Year 2019

Credits Generalitat


Tags virtual reality, Valencia, virtual experience, virtual tour, photogrammetry

Cultural accessibility

Enables anyone, anywhere in the world, to explore and study a historical artwork without the need for physical travel.

Immersive interactivity

Users can not only view the altarpiece from every angle but also explore hidden layers and details not typically visible in a traditional exhibition.

Heritage preservation

By digitally recreating the altarpiece and documenting its details, we contribute to the preservation and dissemination of this important cultural heritage.

The project arose on the occasion of the 600th anniversary of the Generalitat Valenciana, and due to the impossibility of physically bringing the artwork, Virtual Reality and specifically photogrammetry were used so that users could immerse themselves in the space where the artwork is currently located.

We visited the Victoria & Albert Museum where photographs of the altarpiece were taken using both normal and infrared light to faithfully reproduce the altarpiece in 3D, including its underlying layers that reveal inscriptions made by the artists.

In addition to recreating the altarpiece, we designed and simulated an aerial tour of 15th century Valencia that people could experience through virtual reality devices.

For this project, we opted for the Virtual Reality device Oculus Rift. We chose this because it allows us to achieve maximum graphic quality as it operates when connected to a computer.

The Oculus Insight system operates at room scale, enabling users to move within a real space to interact with the application.