Virtual reality application designed and developed specifically for Porcelanosa. The user is immersed in a luxurious home, being able to navigate through each area of the experience and interact with the materials available in the PARKER collection.

Porcelanosa has a long history of almost 50 years as a ceramic wood production company. With an increasingly consolidated portfolio of top-level clients, the multinational is seeking to achieve a new image and positioning at trade fairs and events where technology and innovation are the pillars of strong customer relationships.

This development allows Porcelanosa to take its collection further, innovating in customer interaction and allowing them to visualize large surfaces of applied materials.

Client Porcelanosa


Year 2018

Credits Porcelanosa


Tags virtual reality, architecture, interior design

Innovation leaders

The user can interact with the product.


Added value of the experience


A unique experience.

The challenge is to achieve a great impact at the fair without needing an exhibition area, as well as to provoke the interest of the fair’s attendees.

Based on the briefing, we designed a comfortable, plausible and immersive scenario, which is 360º explorable by the user who walks through it with the virtual reality goggles. We placed emphasis on maintaining visual coherence between the materials provided by Porcelanosa and the spaces we created, generating a very realistic experience for the user, but with the added bonus of being able to change the materials of the spaces in the blink of an eye. It looks like magic, but it is the virtual reality of Innoarea Studios.

A totally innovative interface that simplifies user interaction with the Porcelanosa product. This application made a big impact at the fair and allowed Porcelanosa to showcase the large PARKER collection without the need for an exhibition stand.

Attendees and customers were pleasantly satisfied with the quality and realism of the scenes, environments and materials created for Porcelanosa.

For this project we opted for the Oculus Rift Virtual Reality device. This allows maximum graphic quality  as it works connected to a computer.